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Why Is Social Media a Helpful Tool For Marketing Your Business?

Why Is Social Media a Helpful Tool For Marketing Your Business?

Social media marketing is one of the most effective advertising models of today and future and Here are my reasons why;
1. It Increases Your Visibility
If your main goal is to get more customers, then social media marketing will help improve your company’s visibility online. You can write blog posts about your products and services, never forgetting that your posts should be of high quality to be useful to your audience. You can also create your own website where you can better show off your products and settle transactions.

You can create company pages on social networking sites, like Facebook, Google+, and Twitter, which hold millions of users that could become your customers and investors someday. Of course, simply creating these accounts won’t immediately put you on the spotlight.

2. Social media is cost-effective
As more social networks add algorithms that filter what users see in their news feeds, your organic content may get lost in the shuffle. Take advantage of the low-cost advertising features offered by the social networks to promote your content and special offers.
Most social media advertising is cheaper than traditional advertising, so you don’t have to spend a lot of money to reach more people, increase your audience, and grow your business.
3. Social media reaches all ages and demographics
Social media defies age barriers. A 2015 Pew Research Center study found that 65 percent of US adults are using social networks.
Between 2005 and 2015, usage among ages 30-49 has increased by 69 points from 8 percent to 77 percent. So, no matter how young or old your target audience may be, chances are most of them are already logging on and waiting for you to get started.
4. Social media encourages two-way communication
Social media gives you the power to learn more about your audience, their interests, and collect feedback.
Ask your customers to share their thoughts, questions, and ideas to get to know them better. You can respond just as fast, without having to pick up the phone or worry the customer isn’t seeing your response.
5. Social media users are active
One thing you have to know about social media users is that when they say they are on social media, they are really on social media.
6. Social media lets you share A LOT about your business
Social media sites are becoming the go-to place for consumers who want to learn more about a business. That’s because these sites allow businesses to offer the most up-to-date information about anything from products, services, or upcoming events.
Also, much of your activity and profiles on social media sites can be made public, meaning they can be indexed by search engines — one more way to make sure your business or organization comes up as the answer when someone is searching for a solution to a problem.
7. Social media is perfect for customer service
Providing stellar customer service is likely already a top priority for your small business. But along with the two-way communication that social media provides, it also offers a unique opportunity to step up your customer service game and provide instant gratification to your target audience.
This will allow you to showcase just how much you care about providing a memorable experience and will ensure that no customer inquiry goes unnoticed. And by monitoring social media for customer feedback and offering a response, you can drive real business results.
8. Social media can make a big difference for your email marketing
Social media has completely changed the game when it comes to how small businesses think of email marketing. Sharing your email newsletter across your social networks can open your content up to a whole new audience and generate the type of buzz you’ve been looking for.
Not only that, but you can also use sites like Facebook to attract more readers by including a Join My Mailing List link right on your Page.
Together, these two powerful tools have reshaped the marketing landscape and have really leveled the playing field for small businesses trying to better connect with current customers and reach new audiences for their business.


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