10 Important Things to do if You Want Your Email Marketing to be Successful

10 Important Things to do if You Want Your Email Marketing to be Successful

Email marketing, as we all know is one of the most efficient and cost effective marketing channel. Probably, it is the only marketing channel that produces quick results in no time and the unique thing about this marketing channel is that it considers taking the permission of the subscriber or the prospects.

However, if proper steps are not followed in the process of email marketing, things can go for a toss and you might end up miserably failing in the process. Therefore, proper steps are mandatory if you want your emails to land in the subscriber’s inbox successfully.
Here are the 10 important things to do if you want your email marketing to be successful;
1. Get permission 
This is your first step to build a successful campaign. Encourage your customers to sign up. You can use lightbox popups, website welcome gates, exit-intent popups and plenty of other ways.
2. Set your goals. 
Do you want to welcome new subscribers? Boost engagement? Increase sales? Re-engage inactive users? Decide first and then create a campaign.
3. Draw the line between giving the recipient a personalized experience and getting too personal.
It’s always advisable to give every recipient a personalized experience. Do your research and find out what kind of email content the recipient will pay attention to the most. Just be careful, because there are also limits that you would have to observe.
Using the recipient’s name, for example, could turn them off. Imagine seeing someone who was only briefly introduced to you once, and the other person acting as if you’ve been best friends for a long time – THIS is the exact same reaction that the email recipient will have.
4. Prioritize segmentation.
Although a lot of people in your email list may be interested in the general industry you belong to, each of them would have more specific wants and needs. By taking advantage of your email service provider’s segmentation options, you can make sure that each recipient receives information that truly interests them.
Things like location and recently opened pages can help you pattern the kind of content you’ll be sending. MailChimp actually says that the open rates for segmented emails are higher by 14.37% compared to the rest of the emails sent randomly or generally.
5. Make each email different from the last.
Sure, your recipients are opening your emails at the moment. But if you use the same format over and over again, your email content will eventually become too predictable and boring. This is why you also have to vary your content from time to time. Instead of sending mostly written content, try sending an infographic. You can even send free e-books or other downloadables in between your regular emails.
6. Optimize for mobile.
Some may feel that this is standard and should not be set as a reminder, but its importance is too high to be set aside. Majority of your audience will be checking their emails on the go, so as much as possible, make the experience easy for them by making sure that your email is mobile-friendly.
Focus on readability, and on making each email as concise as possible. Stop sending lengthy emails that have a lot of fillers in them.
7. Know how long your subject line should be.
If you’re a real email marketing expert, then you’ll know that it’s best to avoid subject lines with 60 to 70 characters. This is called the “dead zone” for a good reason – it does nothing for your click-through rate nor your open rate.
Now what you have to do next would depend on your goal. Do you need more responses to your call to action, or would you like more people to open your emails? If you want to pull up your open rate, subject lines with 49 characters or less work well. If you want more engagement from your readers, then go for subject lines with more than 70 characters.
8. Don’t underestimate the power of A/B testing.
A/B or split testing is a great way to figure out what’s the best approach to use for each of your campaigns. Don’t just concentrate on sending different groups different subject lines. You can try experimenting between different names on the ‘From:’ field (business name versus personal name) or different calls to action.
Also, you don’t necessarily have to split your entire recipient list into two and send 50% one email, and the rest of the 50% another version. Especially if your email database is huge, you can try sending one version to 10%, and a different version to another 10%. From here, you can send whichever email that shows the better numbers to the remaining 80%.
9. Integrate email marketing with social media marketing.
Your email marketing can benefit greatly when integrated with your social media strategies, and vice versa. You might have a perception that your social followers and your email recipients may have completely different profiles. But once you find that sweet spot that would make your email recipients become your social followers, you’ll find that both areas of the business will significantly boom.
Add links to your social channels on your emails. Promote some of your social media content, or inform them about current promos and contests that you’re running on social media. This would entice your email recipients to jump over to your social media pages and become more loyal subscribers of every piece of content you send out – whether through email or through social media profiles. In the same way, you can use your social media pages to post calls to action that would make your followers your email subscribers as well.
10. Analyze it. 
After a few days, check the results of your campaign: open rates, click rates, sales. Repeat what worked well, create patterns and strategies.

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Tags: email marketing, products or services, search engines, target marketing, web marketing, brand identity, target audience, affiliate marketing, marketing campaigns, engine optimization, conversion rate, return on investment, social media platforms, marketing included, social media marketing, google analytics, email lists, traditional marketing, content marketing,  brand awareness
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