4 Ways to Create Awareness and Drive Traffic to Your New Website

4 Ways to Create Awareness and Drive Traffic to Your New Website

Building awareness and getting visitors to your site doesn't happen overnight. It takes quite a bit of work and each business has a different approach! Here are 4 quick marketing tips to start grabbing the attention your new website deserves.

1. Content Marketing: content marketing means using the content you produce as leverage for engaging your audience by creating a variety of useful content like blog posts, podcasts, webinars, infographics, newsletters, and videos, just to name a few, you build credibility and trust with potential customers. Start by determining what is actually valuable to your target audience, then tailor your content directly to them.

2. Search Engine Optimization: seo consists of a variety of of techniques designed to get your site placed higher in search engine results and it’s essential. if you don’t optimize for search engines, you probably won’t be found by the 94 percent of people who only view the first page of google search results. Good seo starts with regularly generating keyword-rich content,  creating a positive user experience on your site, and making sure your site’s internal links function correctly. 

3. Pay-Per-Click Advertising: ppc is a paid advertising model that allows you to bid keywords on top search engines. When you win that auction, your ads appear at the top of search engine results. To start utilizing ppc, you need a google adwords account. Research keywords related to your site, select them, and choose your bidding amount from there you’ll build a search campaign that involves more details including writing your copy and choosing where your ads will run. PPC advertising isn't free, but it can lead to a healthy ROI

4. Email Marketing: email marketing a promotion strategy that involves sending one email message to many people and is permission-based, so customers have to opt-in instead of trying to reach them on social media or through organic searches, you are given access directly to their inboxes. It’s especially useful for its real-time feedback. Just keep this best practices in mind before adding new contacts to your mailing list. Make sure you proof-read all your email copy for mistakes and errors and double check that all links you’re including work properly.

To figure out which out of these four marketing strategies is best for your business, simply analyze your options based on your goals, capabilities and resources. There are tons of other great ways to grab attention and traffic to your website, but this will get you started.

Thanks for reading.
Feel free to leave a comment below or reach out to me with any questions.

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